# Leveraging Shopify to Maximize Your Investment in 2025

Given your commitment to the Shopify and ShopifyPlus platform, consider these three additional ways to optimize your operations and enhance customer experiences:

1. **Incorporate Interactive Chat Experiences:**
    
    * **Build and embed chat apps** into checkout and thank-you pages to provide real-time customer support and engagement.
        
    * **Utilize the Chat API** to create custom chat interfaces with queryable checkout and store data.
        
2. **Streamline Subscription Management:**
    
    * **Leverage the Shopify Subscriptions Reference app** to accelerate the development of subscription apps.
        
    * **Benefit from features** such as subscription contract management, selling plans and cycles, and theme and purchase option extensions.
        
3. **Empower Customers with Self-Service Returns:**
    
    * **Utilize the public Return APIs** in customer accounts to build customized self-service return and exchange flows.
        
    * **Reduce administrative overhead** and provide a seamless customer experience by bypassing the need for Admin API workarounds.