# Trust by verifications : Content Credentials

Content Credentials is an initiative to restore baseline of trust. It embedded metadata that tracks the origin, authorship, and modifications of digital content. This metadata can be attached to images, videos, and other media at the point of creation or during post-processing.

Proponents are aiming for a recognizable Content Credentials icon that could become as ubiquitous as the © copyright mark. When you see that transparency icon, you’ll be able to ascertain if an image is showing you the real picture or a deceptive fake.

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1743401459214/12bb8413-e316-4e1e-987c-f437d1181a10.jpeg align="center")

Image source : [https://contentcredentials.org/](https://contentcredentials.org/)

Cloudflare ([about 20% of the web, utilize Cloudflare’s services](https://w3techs.com/technologies/history_overview/proxy/all)) announced its images service will preserve Content Credential data through final delivery to web pages.

**Content Credential in Adobe Lightroom**

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1743740785362/c6dad2eb-3616-4ec6-9d16-9ca6fd100b54.png align="center")

The same photo uploaded and checked on [Verify](https://contentcredentials.org/verify).

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1743740939807/c429cb94-657d-4be0-b083-8803f4362264.png align="center")

Check with your CMS, creative applications or digital asset management application what their plan on Content Credentials.

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<div data-node-type="callout-text">Trust by verifications is derive from “<strong>Trust, but verify” - </strong>The phrase "trust, but verify" gained prominence during arms control negotiations between the US and the Soviet Union in the 1980s, popularized by President Ronald Reagan. It's rooted in a Russian proverb, "doveryai, no proveryai".&nbsp;Source : <a target="_self" rel="noopener noreferrer nofollow" href="https://www.cigionline.org/articles/trust-but-verify-how-reagans-maxim-can-inform-international-ai-governance/#:~:text=In%20the%20late%201980s%2C%20when,of%20verification%20for%20international%20agreements" style="pointer-events: none">https://www.cigionline.org/articles/trust-but-verify-how-reagans-maxim-can-inform-international-ai-governance/#:~:text=In%20the%20late%201980s%2C%20when,of%20verification%20for%20international%20agreements</a>.</div>
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