# What Happen? - Reporting in GA4 Examples

## Which page an event is being triggered on

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1692228081769/cea5a504-42ed-414d-8ca9-1e5b9209e0bf.png align="center")

## **Comparison vs Audience vs Segments**

### Comparisons

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1692229035045/fc5b820c-2835-408b-8502-6c64df2bbce0.png align="center")

### Audience

Use Audience if you want to use this cohort to better optimize paid acquisition and retention efforts (with re-targeting ads). It helps you to find new customers by generating an audience list for advertising platforms - i.e. Google Ads

GA4 combines data from both web and app views into a single property, audiences can be created based on a user’s entire journey across multiple devices.

### Segments

### What can I do in Comparison, Audience and Segments?

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1692229909850/1efa90b1-cfb9-4127-a6fe-b0a15630ede2.png align="center")

## View Page Load Time

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1692233890574/6bbea5c9-5737-4a70-9c65-91d2a5c96298.png align="center")

*Site speed performance report in Universal Analytics*

Currently, this data is not available in GA4.

### When did GA4 account being created and by who?

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1692234891808/342acbbf-3fc1-4c96-ae94-852215398688.png align="center")

## Which 404 Page?

Use *Landing page+query string* to extract the 404 page

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1692265850948/875c48ec-cb4c-468d-9f21-e088194a468e.png align="center")

## Which products have been bought together?

**In Explore (**left-hand side navigation menu**)**

Add the rows (dimensions)  
\- `Transaction ID`  
\- `Item name`

For value (metrics)  
\- `Items purchased`

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1692520066625/a90d7554-b9e2-4eb7-9283-880691a65168.png align="center")

## Search for selected pages

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