B2B Leads Generation Conversion Trackings
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Notes on eCommerce (Shopify), Digital Analytics (Adobe Analytics, Google Analytics) and Marketing Automation (Klaviyo)
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Your website's visibility and influence within LLMs
Is My Site Being Found or Referenced in ChatGPT?
Metrics & dimensions you can compare between Google tools
Google offers a suite of powerful tools that, while distinct in their primary functions, often overlap in the metrics and dimensions they collect or can be integrated to provide a more holistic view of your digital presence. The specific metrics and ...
The Future of Digital Marketing: Navigating the GEO Landscape
A must-read from a16z that sheds light on the evolving landscape of digital marketing. In the age of ChatGPT, Perplexity, and Claude, Generative Engine Optimization (GEO) is positioned to become the new playbook for brand visibility, signalling that ...
Level Up Your Shopify Tracking: GA4, Google Ads, & Meta Setup
Are you a Shopify store owner or marketing professional struggling with fragmented data and missed attribution? It's time to unlock the full power of your marketing efforts with a truly robust and future-proof tracking solution! I am offering a com...
Expose Email for organic listing without additional ad spend.
Consider the potential "catches"
8 lessons from Celeste Headlee’s Do Nothing
We being sold the idea that to have a full-life we need to fill our days with getting things done much to the detrimental of our well-being and creativity. Celeste presents in her book, Do Nothing present 8 core ideas to challenge that idea: 1. Bus...
Trust by verifications : Content Credentials
Is This Real? - the future of Authenticity
Calculate sessions in GA4's BigQuery
The most reliable way to calculate sessions in Google Analytics 4 (GA4)'s BigQuery export is counting unique combinations of user_pseudo_id and ga_session_id, Let's explore the nuances. Defining a Session In GA4, a session represents a period of use...