Test & Optimize

Yap S S

Yap S S

Stay in the know on eCommerce (Shopify), Digital Analytics (Adobe Analytics, Google Analytics) and Marketing Automation (Klaviyo)

The Red Chair Test

Oct 6, 20232 min read

Have you test and optimize your email? · If you are TV viewers in Republic of Ireland and UK, there is The Graham Norton Show. It was a must-see TV shows...

The Red Chair Test

Spike in GA4 Traffic

Oct 5, 20231 min read

How does Analytics identify unexpected behavior over time? · In the last week of September 2023, Google Merch store saw unusually high traffic...

Spike in GA4 Traffic

Upgrade to Checkout Extensibility: Your Guide to a Smooth Transition

Oct 3, 20232 min read

For me who used to work on Shopify projects, this is the big deal not just for Shopify Plus plan merchant. Besides the news about WPP (the largest...

Upgrade to Checkout Extensibility: Your Guide to a Smooth Transition

DirectQuery in Power BI: A Guide to Keeping It Working

Oct 3, 20232 min read

DirectQuery is a powerful connection mode in Power BI that allows you to query large data tables in real-time. This is especially useful for getting...

DirectQuery in Power BI: A Guide to Keeping It Working

Get back your Hourly sessions in GA4

Sep 30, 20231 min read

Compare Google organic traffic hourly like you can in Universal Analytics. · Hourly and Date are available across both in Google Analytics 4...

Get back your Hourly sessions in GA4

Stripe Tour Singapore 2023

Sep 27, 20232 min read

Stripe had its inaugural tour in Singapore yesterday which I signed up and attended at PARKROYAL COLLECTION Marina Bay. It is also Stripe's Southeast...

Stripe Tour Singapore 2023