2023 Year of Rabbit in Digital Analytics

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What you need to know
Is My Site Being Found or Referenced in ChatGPT?
Google offers a suite of powerful tools that, while distinct in their primary functions, often overlap in the metrics and dimensions they collect or can be integrated to provide a more holistic view of your digital presence. The specific metrics and ...
A must-read from a16z that sheds light on the evolving landscape of digital marketing. In the age of ChatGPT, Perplexity, and Claude, Generative Engine Optimization (GEO) is positioned to become the new playbook for brand visibility, signalling that ...
Are you a Shopify store owner or marketing professional struggling with fragmented data and missed attribution? It's time to unlock the full power of your marketing efforts with a truly robust and future-proof tracking solution! I am offering a com...
A/B testing is a valuable tool for digital marketers as it allows them to make data-driven decisions about their website or app's design and functionality.
By comparing 2 versions of a webpage or feature, marketers can determine which one performs better in terms of metrics such as conversion rates, click-through rates, and bounce rates
Google Optimize is one of many tools that enable data-driven marketers to do A/B testing
Google announced that Google Optimize will be ending on September 30, 2023. No further details have been provided so far, although Google has stated that it will integrate A/B testing capabilities into Google Analytics 4. The sun setting of Google Optimize has led to a surge in competition among vendors, notably one ramp up their offerings to capture a void of the A/B testing market.
Don't let this sunsetting of Google Optimize - an entry-level CRO (conversion rate optimization) tool be one excuse not to test.

Source : https://support.google.com/optimize/answer/12979939?hl=en&utm_source=testandoptimize&utm_medium=blog
Get the first A/B test free from me. Using digital analytics, user feedback and measurement framework, I can help identify problem areas, discuss a strategy & put in place a testing roadmap.