Metrics for decision making in product development

Mr. Yap

Pivoting to Data Privacy and Governance after a decade helping organizations thrive through re-platforming, digital analytics, and marketing automation. I specialize in translating abstract frameworks into actionable practices ensuring growth and protection work in tandem.

Google's HEART framework for user-centered metrics measure different parts of the product life cycle.

The framework reflects

The quality of user experience (the HEART framework: Happiness, Engagement, Adoption, Retention, Task success)
The goals of your product or project (the Goals-Signals-Metrics process)

If you want your product’s design to be informed by large-scale data, it helps to have metrics that reflect the quality of the user experience that map closely to your main goals.

It seeks to measure the user experience of your product.

[PDF]

[HEART framework for UX metrics]

Notes on eCommerce (Shopify), Digital Analytics (Adobe Analytics, Google Analytics) and Marketing Automation (Klaviyo)

Metrics for decision making in product development

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