Use Shopify core features/functionality, Liquid Code and 3rd-party apps, manage, enhance 3 Shopify stores in F&B, Wellness sector with a total inventory value of SGD 7 million.

1. www.catandthefiddle.com
2. www.wjl.com.sg
3. www.oldsengchoong.com (re-platforming from OpenCart to Shopify)

Specifically,

• Performed Shopify webmaster function to monitor site performance and apps, troubleshoot issues, ensure effective management of site content and optimal site speed.
• Built product pages, collection pages, home page banners, custom campaign landing pages and other site content.
• Reviewed and maintained all SKUs and integrity of inventory, prices, tags, variants.
• Pulled and analyzed data from Shopify to report on KPIs, track results of different digital initiatives and recommend improvements to increase sales and customer acquisition and retention.
• Refreshed the website with high performance content, latest reviews, recommendations, pop-ups, and other incentives to drive conversion and retention.
• Coordinated with Visual and Copywriting leads to execute new product launches, campaign pages, and sale events.
• Developed and maintained a calendar for periodic website review.
• Researched and proposed apps, plug ins, and synchronized across all Brand’s digital touchpoints.

Tools: Klaviyo, Customise Dawn Theme (Online Store 2.0), Shopify PoS, Google Analytics