Shopify Store : Insights and Strategies for success

Photo by Mark König on Unsplash

Shopify Store : Insights and Strategies for success

From UX/UI to Marketing Automation to customize Theme


6 min read

Increase Average Order Value

Buy now, pay later (BNPL)

Buy now, pay later is a payment system that allows customers to purchase items now and pay for them later, usually within a set period of time. BNPL services typically offer customers a way to spread the cost of their purchase over a set period of time, often with no interest or fees. Shopify's Shop Pay Installments offers a robust BNPL service.

Image Hotspots

Hotspot sections are great for showing your products styled (like furniture in a room, or jewelry layered on a model) to increase AOV. It gives you the showroom vibes when your visitors walked into a physical store.

Image Hotspots make your images more interesting and encourage visitors to stay longer on your online store. They also enable visitors to access more content without having to navigate to a new page, which minimizes the bounce rate. Adding a layer of playful UX is a great way to increase website conversion rates and really make them stand out!

Here is a hot spot section (those red arrows I put in the screenshots) of Christmas Gift Guide on a Shopify store. Consider creating one for your Shopify Store or checkout Archetype Themes.

Marketing Automation with Klaviyo

To successfully convince customers to spend more with you, your brand need to actively build and maintain relationships with customers across all channels via personalised SMS, email marketing campaigns. Klaviyo is your go-to email, CRM marketing automation tools that send personalised message across the customer journey. With Klaviyo, businesses can set up triggers for messages about abandoned carts, product recommendations etc.

Klaviyo has been part of the Shopify Ecosystem since 2017. After Shopify laid off 1,000 staffs, they made a $100M strategic investment in Klaviyo.

Make use of Klaviyo abandoned checkout and upsell flow templates. Also good to set up, a shipping update flow 5 days after someone purchases your products

Capitalise their Smart Send Time Test feature to find out when your list is the most engaged. Send when THEY want, not when YOU want.

Solution to Cart Abandonment 🛒

A 2019 studies show that the average cart abandonment rate across all industries was a whopping 69.57%. Here how not to leave money on the table

  • Place a test order on your site with a live payment gateway to catch errors and remove friction at checkout*

  • Display an Estimated Delivery Date for shipping options at checkout. This gives shoppers a clear understanding of when they can expect their purchases, and helps you prevent abandoned carts.

  • Incentivize shoppers with free shipping based on the conditions you set. Adding a message to the checkout to tell customers how much more they need to spend to get free shipping.

  • Out of Stock: have a Pre-Order button so as to establish customer intent. Ask for a downpayment and you might have some capital to source for the stock.

Shopify Audiences

Shopify Audiences helps you find new customers by generating an audience list for advertising platforms. Available if you are on
- a USD 2,000 per month Shopify plus plan that
- Use Shopify Payments and
- are based in the United States or Canada.

For the rest of us, Google Analytics 4 Audiences does the same things too.

Already using Klaviyo?
You already have access to all of your customer data, including on-site activity, purchase history, loyalty, and more.
Connect a Klaviyo list or segment to drive your Google Ads strategy to show personalized ads that drive conversion.

Upgrade to Shopify Online Store 2.0 Themes

One of the key features of Shopify 2.0 themes is support for metafields. Metafields are custom fields that you can add to products, collections, pages, and other Shopify resources. This allows you to store additional information about your products and store, which you can then use to personalize your storefront experience. Metafields offers creative and interesting ways that empower merchants to personalize each page of their storefront that unlock new functionality and opportunities for merchants. Instead of hunting for that elusive Shopify theme that covers it all, Metafields gives you the mean to craft that unique Shopify product description that will sell.

Learn more about Shopify's Metafields here

Automate mundane tasks with Shopify Flow

Shopify Flow is a no-code (unless you want to) ecommerce automation tool that helps you as a merchants cut down on manual tasks, process.

According to Shopify, some of the common fulfillment tasks flows that merchants use are:

  • Hold fulfillment based on risk level: Where high risk orders are automatically identified and put on hold.

  • Hold orders if customer placed more than 1 order in the last 24 hours: Where orders shipping to the same address are put on hold, so they can be managed, fulfilled and shipped together, saving you time and reducing the cost of shipping.

  • Send fulfillment request for paid orders that use a specified fulfillment service: For merchants working with third-party-logistic providers, you can automatically assign a fulfillment to that 3PL.

  • Add order tag with assigned fulfillment location: To keep orders more organized by automatically tagging the order with the fulfillment location that the order has been assigned to, making it easy for the fulfillment workers at that location to see the orders they need to fulfill that day.

Speed up your Shopify Store

Shopify themes are fast out of the box, but Liquid Code (template language created by Shopify) changes made afterward by your developers or staffs can cause slowdowns.

To identify the Liquid code that is slowing down your Shopify store, an add-on named Shopify Theme Inspector for Chrome, can be used to retrieve a detailed analysis render profiling. This tool helps to highlight which files are causing the most significant delay.

The beauty of this is only the owner or those managing the Shopify store with access can view the details of the diagnostic. The Chrome addon requires you to log in to your own Shopify store.

Below is a development store to which I have access and am thus able to view the Liquid profile flame graph.

I am proponent of using Shopify out-of-the box core functions and features. Using HTML/CSS and Liquid Template as far as possible. For 3rd-party app, I am more judicious as external 3rd-party app can add the store speed loading time.

Shopify Carrier Service API

The Carrier Service API (also called the Carrier-calculated shipping) is a Shopify feature that allows 3rd-apps to generate rates within your checkout.

The Carrier Service API is required if you want to show the customer only the rates that are related to the checkout method.

- When Store Pickup is selected, only show the store pickup rate

- When Local Delivery is selected, only show local delivery rates

- When Shipping is selected, only show shipping rates

The availability of the Carrier Service API feature depends on the Shopify plan you are on.

When switching to a paid Shopify plan, ensure that your Shopify plan includes access to the Carrier Service API.

Shopify with Google Analytics 4

Shopify offers out-of-the-box integration with Google Analytics 4 (GA4) via Google Channel Apps.
The limitation of the Google Channel App is client-side tracking — which means all the events to Google are sent from the customer's browser.
In an age when browsers and ad blockers limit tracking, this isn’t a reliable way to attribute sales to marketing campaigns.
If you are seeking a better and more robust way to attribute for your Shopify Store, please message me.