Table of contents
Which page an event is being triggered on
Comparison vs Audience vs Segments
Use Audience if you want to use this cohort to better optimize paid acquisition and retention efforts (with re-targeting ads). It helps you to find new customers by generating an audience list for advertising platforms - i.e. Google Ads
GA4 combines data from both web and app views into a single property, audiences can be created based on a user’s entire journey across multiple devices.
What can I do in Comparison, Audience and Segments?
View Page Load Time
Site speed performance report in Universal Analytics
Currently, this data is not available in GA4.
When did GA4 account being created and by who?
Which 404 Page?
Use Landing page+query string to extract the 404 page
Which products have been bought together?
In Explore (left-hand side navigation menu)
Add the rows (dimensions)
For value (metrics)
Search for selected pages
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