What Happen? - Reporting in GA4 Examples
Trick to find useful information on your website. | Last updated: 20/08/2023
Search for a command to run...
Trick to find useful information on your website. | Last updated: 20/08/2023
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Documenting transitions to GA4 and lessons learned. It's not in any kind of order. Each post is potentially complete or I'm still taking notes on it. Post will be updated sporadically.
From Data Collection Controls to Measurement Protocol. Data collection controls in GA4 You can control the amount of user-level and event-level data stored by Google Analytics When you use Analytics to collect data from your digital properties, like ...
What you need to know
Is My Site Being Found or Referenced in ChatGPT?
Google offers a suite of powerful tools that, while distinct in their primary functions, often overlap in the metrics and dimensions they collect or can be integrated to provide a more holistic view of your digital presence. The specific metrics and ...
A must-read from a16z that sheds light on the evolving landscape of digital marketing. In the age of ChatGPT, Perplexity, and Claude, Generative Engine Optimization (GEO) is positioned to become the new playbook for brand visibility, signalling that ...
Are you a Shopify store owner or marketing professional struggling with fragmented data and missed attribution? It's time to unlock the full power of your marketing efforts with a truly robust and future-proof tracking solution! I am offering a com...
On this page


Use Audience if you want to use this cohort to better optimize paid acquisition and retention efforts (with re-targeting ads). It helps you to find new customers by generating an audience list for advertising platforms - i.e. Google Ads
GA4 combines data from both web and app views into a single property, audiences can be created based on a user’s entire journey across multiple devices.


Site speed performance report in Universal Analytics
Currently, this data is not available in GA4.

Use Landing page+query string to extract the 404 page

In Explore (left-hand side navigation menu)
Add the rows (dimensions)
- Transaction ID
- Item name
For value (metrics)
- Items purchased

work in progress. Please come back later or sign up for my email newsletter. Send out last week Friday every month