The Red Chair Test

B2B Leads Generation Conversion Trackings

What you need to know

Sep 25, 20254 min read19

Your website's visibility and influence within LLMs

Is My Site Being Found or Referenced in ChatGPT?

Jul 3, 20252 min read30

Metrics & dimensions you can compare between Google tools

Google offers a suite of powerful tools that, while distinct in their primary functions, often overlap in the metrics and dimensions they collect or can be integrated to provide a more holistic view of your digital presence. The specific metrics and ...

Jun 30, 20255 min read23

The Future of Digital Marketing: Navigating the GEO Landscape

A must-read from a16z that sheds light on the evolving landscape of digital marketing. In the age of ChatGPT, Perplexity, and Claude, Generative Engine Optimization (GEO) is positioned to become the new playbook for brand visibility, signalling that ...

Jun 3, 20251 min read17

Level Up Your Shopify Tracking: GA4, Google Ads, & Meta Setup

Are you a Shopify store owner or marketing professional struggling with fragmented data and missed attribution? It's time to unlock the full power of your marketing efforts with a truly robust and future-proof tracking solution! I am offering a com...

May 26, 20251 min read16